About

Having spent over 10 years working both agency and client side across in a variety of media and creative roles I’ve developed a real understanding of what makes brands successful. Great creative isn’t great if it doesn’t understand and fit the channels its being distributed on and the best media plan in the world is only as good as the creative it has to put out.

As the number of channels we have access to from a media perspective increases and brands appetites for quality fast moving content increases we have a challenge to answer. How do we balance content quantity vs content quality? This is where my love of motion graphics comes from originally as we have the ability to bring print designs to life, breathe new life into previously shot live action or B-roll or of course do something totally new and original all the time feeding this desire for movement and visual stand out. I’ve also started to help brands explore how we are also moving beyond just movement and motion in formats like social media and there is now a new phase of brand interactivity through filters and lenses, more on that to come…

Want to work together? Get in via the contact page or via social media